Paul Burns

Entrepreneurship and Small Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The fully updated 5th edition of the UK's market-leading book on entrepreneurship combines theory with practice to provide a holistic introduction to entrepreneurship, alongside hands-on guidance for aspiring small business managers. Entrepreneurship and Small Business is the ideal book for anyone wanting to combine a strong theoretical foundation with practical advice drawn from Paul Burns' decades of academic and entrepreneurial experience.

Approaching the study of entrepreneurship from the perspective of the business life-cycle, the book gives students a comprehensive understanding of the forms and stages of the entrepreneurial journey, from start up, through periods of growth, to the maturity of an established business.

This is an indispensable textbook for students taking undergraduate Entrepreneurship or Small Business Management courses, as well as for MBA students. Entrepreneurship and Small Business also contains invaluable insights forpeople looking to start their own business.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 670
• Erscheinungstermin: 13. Januar 2022
• Englisch
• ISBN-13: 9781352012507
• Artikelnr.: 63491016

Autorenporträt

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

Inhaltsangabe

PART 1 ENTREPRENEURSHIP
1. Entrepreneurship: The social and business revolution
2. The economics of entrepreneurship and public policy
3. The entrepreneurial mindset
4. Recognising business opportunities
5. Researching business ideas
PART 2 START-UP
6. Lean methodologies and business model frameworks
7. Developing the business model
8. Market segments and value propositions
9. Developing the marketing mix
10. Sales and marketing communications
11. Setting the legal foundations
12. Developing the operations plan
13. Managing risk
14. Recruiting and managing people
15. Financial forecasts and control
PART 3 GROWTH
16. From entrepreneur to leader
17. Developing strategy and the business plan
18. Scaling and growth strategies
19. Financing the business
PART 4 MATURITY
20. Maturity: Success and failure
21. Family business
22. Corporate entrepreneurship and intrapreneurs