Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen

Entrepreneurship in a European Perspective (eBook, PDF)

Concepts for the Creation and Growth of New Ventures

• Format: PDF

Produktbeschreibung

This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 499
• Erscheinungstermin: 5. November 2010
• Englisch
• ISBN-13: 9783834987525
• Artikelnr.: 44104065

Autorenporträt

Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research. Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences. Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.

Inhaltsangabe

Basic Principles of Entrepreneurship.- Processes, Entrepreneurial Opportunity, Innovation.- The Business Plan and Formation of the Enterprise.- Marketing.- Organization and Personnel.- Start-up and Growth Financing.- Growth and Growth Management.Aus dem Inhalt:
- Basic Principles of Entrepreneurship
- he Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation
- The Business Plan and Formation of the Enterprise
- Marketing
- Organization and Personnel
- Start-up and Growth Financing
- Growth and Growth Management