European Audiovisual Policy in Transition (eBook, ePUB)

Redaktion: Ranaivoson, Heritiana; Raats, Tim; Broughton Micova, Sally

• Format: ePub

Produktbeschreibung

This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book's unique approach places in-depth case study topics against the broader theoretical background.

Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters' signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities.

This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 290
• Erscheinungstermin: 31. Mai 2023
• Englisch
• ISBN-13: 9781000877885
• Artikelnr.: 67718609

Autorenporträt

Heritiana Ranaivoson is Senior Researcher and Project Leader at imec-SMIT-Vrije Universiteit Brussel, Belgium. Sally Broughton Micova is Associate Professor in Communications Policy and Politics at the University of East Anglia, UK, and member of its Centre for Competition Policy. Tim Raats is Associate Professor at the Communication Sciences department of the Vrije Universiteit Brussel and head of the Media Economics and Policy Unit at imec-SMIT-VUB.

Inhaltsangabe

Part 1: Introduction 1. European Audiovisual media in transition: Editor's
Introduction (Tim Raats, Sally Broughton Micova & Heritiana Ranaivoson)
2. From the Television without Frontiers Directive to the Audiovisual Media
Services Directive (Sally Broughton Micova) Part 2: The EU audiovisual
policy between national and supranational governance 3. More coordination
between national media regulators and implications for their independence
in the digital environment (Gabor Polyák & Tanja Kerevan Smokvina) 4.
Between minimal standards and national variation: minimum harmonization of
advertising rules (Nadia Feci & Peggy Valcke) Part 3: Involving
video-sharing platforms in the protection of their users 5.
Responsibilities of video-sharing platforms and their users (Sally
Broughton Micova & ¿ubo Kukli) 6. Video-sharing platforms under the
AVMSD: Transnational and multi-stakeholder cooperation (Ivana Kostovska &
Sally Broughton Micova) Part 4: Media ownership and transparency 7. EU and
the complex, nation-dependent web of media ownership regulation in Europe.
The role of media ownership rules in limiting market concentration
(Adelaida Afilipoaie & Heritiana Ranaivoson) 8. The Audiovisual Media
Services Directive and the effectiveness of media transparency requirements
(Heritiana Ranaivoson & Krisztina Rozgonyi) Part 5: Promoting domestic and
European works 9. 'Netflix taxes' as tools for supporting European
audiovisual ecosystems: Policy interventions for rights retention by
independent producers (Ivana Kostovska, Marlen Komorowski, Tim Raats &
Stephanie Tintel) 10. Content quotas: At the crossroads between cultural
diversity and economic sustainability (Catalina Iordache, Petar Mitric &
Tim Raats) 11. Safeguarding the visibility of European audiovisual services
online: an analysis of the new prominence and discoverability rules (Mª
Trinidad García Leiva & Eleonora Maria Mazzoli) Part 6: Signal integrity:
an emerging issue for regulators 12. Signal Integrity in EU Member States:
Much Ado About Nothing? (Hilde van den Bulck, Steven Dewaele & Karen
Donders) 13. Signal integrity. EU media policymaking at its best or worst
(Adelaida Afilipoaie, Steven Dewaele & Karen Donders) 14. Conclusion: How
future-proof is the AVMSD? (Heritiana Ranaivoson, Tim Raats & Sally
Broughton Micova)