Raymond Boyle, Richard Haynes

Football in the New Media Age (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.

Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda.The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.

At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 192
• Erscheinungstermin: 31. Juli 2004
• Englisch
• ISBN-13: 9781134369287
• Artikelnr.: 49376033

Autorenporträt

Raymond Boyle and Richard Haynes both teach in the Department of Film and Media Studies at the University of Stirling and are members of the Stirling Media Research Institute. Raymond Boyle sits on the Editorial Board of Media, Culture and Society and is co-author of Sport and National Identity in the European Media (1993) and, with Richard Haynes, of Power Play: Sport, the Media and Popular Culture (2000). Richard Haynes is the author of The Football Imagination: The Rise of Football Fanzine Culture (1995).

Inhaltsangabe

Introduction: The Game  1. Football and Television: Game On?  2. The
Digital Revolution: A Whole New Ball Game?  3. The European Dimension:
Power and Influence in New Media Football Markets  4. Commercialising
Celebrity: Player Power and Image Rights  5. Battle for Control: Football
Clubs and New Media Strategy  6. A League of their Own? The Old Firm and
SPL TV  7. The New World Wide Web of Football: Interactivity and the Fan 
Conclusion: The Only Game?  The Media and Football Industry in the 21st
Century