Lane Crothers

Globalization and American Popular Culture (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Now in a fully updated edition, this concise book explores the ways American movies, TV, music, fast food, sports, gaming, and fashion influence globalization. Projecting the future impact of popular culture, from both the United States and elsewhere, Crothers makes a powerful argument for its central role in shaping global politics and economies.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 328
• Erscheinungstermin: 12. Februar 2021
• Englisch
• ISBN-13: 9781538142691
• Artikelnr.: 60804151

Autorenporträt

Lane Crothers is professor in the Department of Politics and Government at Illinois State University and managing editor of the journal Populism. His books include Rage on the Right: The American Militia Movement from Ruby Ridge to Homeland Security, Second Edition.

Inhaltsangabe

Acknowledgments
1 Globalization and American Popular Culture
American Popular Culture and Global Politics
Grasping Globalization
Globalization's Promise
Challenges and Complications of the Global Era
Globalization Today
Understanding Culture
"American" Culture as a Case of Culture
Popular Culture as a Case of Culture
"American" Popular Culture
Globalization, Cultural Change, and the "Problem" of American Popular
Culture
Plan of the Book
Conclusion
2 "American" Popular Culture
Building the American Audiovisual Popular Culture Industry
Why Not Europe?
The American Exception
The Economic Context of the Making of American Audiovisual Popular Culture
The Cultural Context of the Making of American Audiovisual Popular Culture
How Movies, Music, and Television Became American
How Popular Music Became American
How Movies Became American
How Television Became American
American Popular Culture beyond Movies, Music, and Television
A Brief Cultural History of Coca-Cola
A Brief Cultural History of McDonald's
A Brief Cultural History of Blue Jeans
Conclusion
3 American Popular Culture Goes Global
The Corporate Makers of Global American Audiovisual Popular Culture
Synergy and Integration in the American AV Popular Culture Industry
Franchising American Popular Culture 1
Exploring the Global Scope of American Music, Movies, and Television
American Movies Go Global
American Music Goes Global
American Television Goes Global
Understanding the Global Scope of American Fast Food, Fashion, and Sports
McDonald's Goes Global
Coca-Cola Goes Global
The NFL Begins to Go Global
Everything, Everywhere, All the Time
Conclusion
4 American Popular Culture in the Digital Era
The Digital Revolution and American Popular Culture
American Popular Culture Goes Digital
The American Popular Culture Ecosystem in the Digital Era
Social Media and American Popular Culture
Streaming and American Popular Culture
Gaming and American Popular Culture
Intellectual Property, Digital Piracy, and American Popular Culture in the
Digital Age
Conclusion
5 Global Responses to American Popular Culture
Free Trade and American Popular Culture: A Global Debate
The American Argument
The Counter-American Argument
Popular Culture in International Trade Agreements (1947-2020)
GATT/WTO
NAFTA/USMCA
The Failure of the Trans-Pacific Partnership (TPP)
American Popular Culture in France, Iran, and Finland
France
Iran
Finland
American Popular Culture and China
The Dynamics of American Popular Culture in China I: The NBA
The Dynamics of American Popular Culture in China II: Disney
The Dynamics of American Popular Culture in China III: The Great Firewall
of China
Conclusion
6 American Popular Culture and the Future of Globalization
Culture, Change, and Globalization Revisited
The Future(s) of Globalization and American Popular Culture
Path I: Populism and Anti-Americanism
Path II: Building Walls, Defining Borders
Path III: American Empire
Path IV: Hybridity, Globalization, and American Popular Culture
Conclusion
Glossary
Recommended Readings
Index
About the Author