Alan Sitkin

International Business (eBook, ePUB)

Attitudes and Alternatives

• Format: ePub

Produktbeschreibung

This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively and accessible style which is ideal for introductory students.

This new edition expands upon issues of growing importance to global businesses, including corporate social responsibility, corporate citizenship and sustainability. It explores topics of great importance to business at the start of the new decade, including digital transformation and digital business, and explores the intersection of technology and pandemic-accelerated change to look to the future of business in a global setting.

Enriched with practitioner examples as well as new, colourful and illustrative cases, and ideally structured to make navigation and learning straightforward, this textbook is an ideal introduction to international business. Tutors are supported with a range of materials including an instructor manual, testbank, suggested assignment questions and resources to offer their students, such as revision tips, additional cases and self-test multiple-choice questions.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 526
• Erscheinungstermin: 17. November 2021
• Englisch
• ISBN-13: 9781000435412
• Artikelnr.: 62653014

Autorenporträt

Alan Sitkin is Assistant Professor at Regent's University London, UK, following previous careers both in international banking and as a local politician with responsibility for economic development.