John J. Wild, Kenneth L. Wild

International Business: The Challenges of Globalization, Global Edition (eBook, PDF)

• Format: PDF

Produktbeschreibung

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 24. Januar 2023
• Englisch
• ISBN-13: 9781292450193
• Artikelnr.: 67358524

Autorenporträt

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors. Professor Wild is also a frequent speaker at universities and at national and international conferences. The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals. Kenneth L. Wild is affiliated with the University of London, England. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France. Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences. Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.

Inhaltsangabe

PART 1: GLOBAL BUSINESS ENVIRONMENT
1. Globalization Today
2. Ethics, Social Responsibility, and Sustainability
PART 2: NATIONAL BUSINESS ENVIRONMENTS
1. Cross-Cultural Business
2. Political, Economic, and Legal Systems
3. Economic Development of Nations
PART 3: INTERNATIONAL TRADE AND INVESTMENT
4. International Trade Theory
5. Governments and Trade
6. Foreign Direct Investment
7. Regional Economic Integration
PART 4: INTERNATIONAL FINANCIAL SYSTEM
8. International Financial Markets
9. International Monetary System
PART 5: INTERNATIONAL BUSINESS MANAGEMENT
10. International Strategy and Organization
11. Analyzing International Opportunities
12. Selecting and Managing Entry Modes
13. Developing and Marketing Products
14. Managing International Operations
15. Hiring and Managing Employees