Susan Horner, John Swarbrooke

International Cases in Tourism Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 416
• Erscheinungstermin: 18. Februar 2004
• Englisch
• ISBN-13: 9781136394362
• Artikelnr.: 38258623

Autorenporträt

Susan Horner, John Swarpson

Inhaltsangabe

Part 1 Introduction
Part 2 The Case Studies
Section 1 Tourism Organization
Section 2 Tourism Destinations
Section 3 Sectors of Tourism Industry
Section 4 Issues in Tourism
Section 5 The Future of Tourism