Woven together, your brand, community, and voice expand your credibility, career, and business opportunities. In an ever-changing global economy, your future may depend on you taking action. Your career is yours to shape whether you are an entrepreneur, emerging professional, or leading in an enterprise-level organization.
This book isn't just about careers, though. It's for anyone in business who needs to influence and gain credibility with clients, investors, boards, members, donors, sponsors, and more. It's Business, Not Social(TM) combines strategy, tactics, best practices, and real-world examples to provide you with a framework to study and apply regardless of your business initiative.
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