The book offers important insight into topics such as:
* the development of professional football in Korea and Japan
* the political and diplomatic significance of the first co-hosted World Cup
* FIFA and the 'back stage' dealing behind the World Cup
* football as a global culture and its impact on 'traditional' East Asian structures.
This book is essential reading for anybody looking to understand the power of sporting 'mega-events' and the increasingly complex relationship between sport and society. It is also an absorbing read for all serious fans of world football.
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