Elena N. Malyuga, Svetlana N. Orlova

Linguistic Pragmatics of Intercultural Professional and Business Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

Offers unique insights on business communication as used in intercultural professional settings

Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules

Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 145
• Erscheinungstermin: 14. November 2017
• Englisch
• ISBN-13: 9783319687445
• Artikelnr.: 52939815

Inhaltsangabe

Introduction.- 1. The Theory of Professional and Business Communication in Contemporary Linguistics.- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse.- 3. Theoretical Concepts and Notions of Euphemy.- 4. Euphemisms in the Economic Discourse.- Summary.- Conclusion.

Rezensionen

"Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. ... by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse." (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)