Traditional methods used by most political analysts have often led to false interpretations. The book presents a unique model that can predict the vote of 95 percent of respondents. The book also shows that there are two major forces-long-term and short-term-that can explain the overall results of an election. In addition, the author finds a new, highly reliable way to measure the ideological composition of the American electorate.
Appropriate for students of American government and informed citizens as well, this book is a revolution in the study of electoral behavior.
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