Marketing and Feminism (eBook, ePUB)

Current issues and research
Redaktion: Catterall, Miriam; Stevens, Lorna; Maclaran, Pauline

• Format: ePub

Produktbeschreibung

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 304
• Erscheinungstermin: 5. November 2013
• Englisch
• ISBN-13: 9781136352843
• Artikelnr.: 39993438

Autorenporträt

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Inhaltsangabe

Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1
Feminist Perspectives on Marketing Theory Marketing and Feminists: Past
Associations and Futures Involvements Linda Scott; Women's Contribution to
the Development of Marketing Thought Barbara Stern; Big Women in Marketing
Organisations Danusia Malina; Services Marketing: Feminist Reflections on
Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing
Communications and Information Technology Alladi Venkatesh; Feminist
Perspectives on Green Marketing Susan Dobscha Section 2 Feminist
Experiences on Marketing Practice Gender Boundaries in Marketing Practice
Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences
Janeen Arnold Costa Women's Experiences of Marketing Communications
Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy
Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and
Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory:
Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female
Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements
and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens.