Peter Holden

Marketing Communications in the Pharmaceutical Industry (eBook, PDF)

• Format: PDF

Produktbeschreibung

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 714
• Erscheinungstermin: 19. April 2018
• Englisch
• ISBN-13: 9781498794305
• Artikelnr.: 54130135

Autorenporträt

Peter Holden

Inhaltsangabe

1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The
Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and
Conferences 6. The Role of Advertising in Communications 7. The PR
Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing
Communications - the Future