Bonita Kolb

Marketing Strategy for the Creative and Cultural Industries (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:

. taking a strategic approach to developing marketing plans;

. bringing together strategic planning, market research, goal setting, and marketing theory and practice;

. explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.

With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 332
• Erscheinungstermin: 16. September 2020
• Englisch
• ISBN-13: 9781000190373
• Artikelnr.: 59895298

Autorenporträt

Bonita M. Kolb is Professor Emeritus of Business at Lycoming College, USA.