As English is an international language it undeniably makes access to information easier, however, there are not many culture specific studies presenting the current state of a problem or the analyses on that particular topic (the image of Muslims) in that international medium. Therefore, the manuscript aims at introducing English speaking scholars, students, media people, and generally everyone interested in the topic, to the Bulgarian way of seeing, depicting and talking about Muslims. As stated above, the manuscript draws parallels between the language used by the Bulgarian and the British media, thus providing a similar starting point as the majority of the potential readers are probably more familiar with the latter. In addition, scholars working extensively with other local cultures and/or media and resorting to English as a medium for the popularization of their research, can use the presented analytical frame to their specific analyses and contribute even further to the enrichment of the global data base on the topic.
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