This guide takes the reader step-by-step through the research process, from grant writing and study design to data collection and analysis. Each chapter, illustrated by a range of examples, introduces ethnographic concepts and techniques, considers how to apply them in pragmatic research, and includes suggestions for tips and tricks. An in-depth case study describing real-world ethnographic research in a healthcare setting follows each chapter to demonstrate both the "how to" and the value of ethnographic approaches. The case studies discuss why the researcher used ethnography, the specific approach taken, the setting for the work, and key lessons that demonstrate ethnographic principles covered in the related chapter.
This is an essential text for researchers from a range of health-related backgrounds new to ethnographic methods, including students taking courses on qualitative research methods in health, implementation science, and applied anthropology.
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