Prediction and Change of Health Behavior (eBook, PDF)

Applying the Reasoned Action Approach
Redaktion: Ajzen, Icek; Hornik, Robert; Albarracin, Dolores

• Format: PDF

Produktbeschreibung

This book is based on a symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book's chapters are organized around two broad themes that reflect Marty's major research interests: Attitudes and Behavior and Health Promotion. Marty first started to work on a theory of attitudes while pursuing his dissertation research at UCLA.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 328
• Erscheinungstermin: 13. März 2007
• Englisch
• ISBN-13: 9781135593063
• Artikelnr.: 38245915