Andrew Gregson

Pricing Strategies for Small Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as "the lowest price wins." Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers' disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics: - Psychological pricing - Price skimming - Penetration pricing - Cost plus markup - Multiple unit pricing

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: Self-Counsel Press
• Seitenzahl: 180
• Erscheinungstermin: 15. April 2012
• Englisch
• ISBN-13: 9781770407428
• Artikelnr.: 48161766

Autorenporträt

Self-Counsel Press is the premier source for self-help law books and books for small business. All of our legal titles are written by lawyers who practise in the field they are writing about. Our business books are written by experts on the topic. People who have "been there, done that" in the businesses they write about, and know how to clearly and simply describe what they have learned. We are proud to have been the pioneer publisher of self-help law titles in North America when we launched our first Divorce Guide in 1971.