Rudolf Grünig, Richard Gaggl

Process-based Strategic Planning (eBook, PDF)

Übersetzer: Clark, Anthony

• Format: PDF

Produktbeschreibung

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this updated book that contains new material. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

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Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 381
• Erscheinungstermin: 11. Dezember 2006
• Englisch
• ISBN-13: 9783540366089
• Artikelnr.: 37370094

Autorenporträt

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.          

Inhaltsangabe

Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.