Simon Moore

Public Relations and the History of Ideas (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process.

The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them.

This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 158
• Erscheinungstermin: 16. April 2014
• Englisch
• ISBN-13: 9781136206764
• Artikelnr.: 40827241

Autorenporträt

Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA.

Inhaltsangabe

Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius
Analects Chapter 3. Noble Falsehoods and PR - Plato
The Republic Chapter 4. The Problem of Perfection - Al-Farabi
On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther
The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz
On War Chapter 7. PR
Scientific Inquiry and Utopian Mysticism - Marx & Engels
Communist Manifesto Chapter 8. Proofing Against Puffing - Mill
On Liberty Chapter 9. Modern Campaign Management? - Gandhi
An Autobiography
or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek
The Road to Serfdom Chapter 11. PR's Choice: Creating Audiences or Discovering Individuals - Jung
The Undiscovered Self Chapter 12. PR's Future: Irrational or Rational? Magical or scientific? Individual or collective?