With the goal of becoming a successful entrepreneur like his respected father, the story unfolds as Joe starts his first business, graduates college in four years, and buys out or partners in a handful of thriving businesses in several different industries.
Most books about work or business end here.
Not this one.
A stunning setback in Joe's life arrived in early 2007 when he began suffering debilitating seizures, learned he had developed a brain tumor in one of his frontal lobes, and underwent emergency surgery less than five days later.
Fortunately, after a lengthy recovery process, Joe received a call that changed his life yet again. Partnering with his college friend Jimmy to grow his family food manufacturing business called Venice Bakery, the two became pioneers in the gluten-free pizza industry in the 2010s. By growing gluten-free pizza crust from a niche offering into a mainstream phenomenon, Joe and Jimmy took the business from a regional food producer to a national category leader. After just seven years at its helm, Venice Bakery was acquired with a nine-figure valuation.
By candidly sharing the many ups and downs he experienced along this hockey stick-shaped growth trajectory, Joe inspires young entrepreneurs and provides a rich template for anyone looking to grow a successful enterprise in the twenty-first century.
No obstacle is too impossible to overcome; no setback is forever. Joe shares-with admirable vulnerability and insight-how friendship, family, trust, hard work, and a willingness to take a few big slices of life can pay off.
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