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"This book on chronic disease prevention explores cognitive processes to reveal their relationship to health behaviors and considers the public health implications. ... This book addresses the need for public health initiatives to encourage individuals with chronic diseases to take care of themselves. It shows the relationship between neuroscience and willpower in terms of evaluating risks and rewards. Researchers, practitioners, and policymakers will benefit greatly of this information." (Gary B. Kaniuk, Doody's Book Reviews, November, 2013)
"This bridge-builder of a book comes exactly at the right time. With the field of public health rapidly expanding, public health professionals, neuroscientists, social psychologists, and policymakers alike will profit from this immensely integrative achievement. Social Neuroscience and Public Health connects two fast-developing fields that can learn and profit immensely from each other."
- Wilhelm Hofmann, Ph.D., University of Chicago, Booth School of Business
"In this book you will find a number of intriguing possibilities for changing behaviour that arise out of a scientific base hitherto little known beyond the field. Bringing this together has immense potential not just for strengthening public health but also for strengthening behavioral and neuro-sciences."
-Theresa Marteau, Ph.D., Institute of Public Health, University of Cambridge
"This book is a remarkable collection of the latest advances in theory and research at the interface of neuroscience and public health. It is an indispensable resource for researchers whose interests span across health psychology, cognitive neuroscience, health communications, prevention sciences, and public health.
Providing new foundations for scientific research on chronic disease prevention, this volume will undoubtedly define the field for years to come."
-LindaCameron,Ph.D., Dept.of Psychology,University of California








