We delve into the history of strategic management during pandemics, examining its impact on businesses and livelihoods. The book highlights how poor strategic management can undermine authority and offers insights on leveraging effective strategies even amid crises. Through global case studies and live discussions with entrepreneurs, readers gain a thorough understanding of strategic management practices in challenging times.
The book also covers new strategies developed during the COVID-19 pandemic and revisits historical strategies for managing businesses and livelihoods. It combines conceptual knowledge with practical tips, suggestions, and actionable points, making it a valuable resource for comprehending and applying strategic management in crises.
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