Rajagopal

The Business Design Cube (eBook, ePUB)

Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

• Format: ePub

Produktbeschreibung

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 210
• Erscheinungstermin: 22. März 2021
• Englisch
• ISBN-13: 9781637420171
• Artikelnr.: 61351510

Autorenporträt

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.