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This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.
Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication
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Produktbeschreibung
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

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Autorenporträt
David Miller, estadounidense de origen, ha vivido en Bolivia desde 1981, sirviendo a los pueblos indígenas de los Andes como evangelista itinerante y maestro de la Biblia. También es periodista, trabajando como corresponsal de agencias de noticias con enfoque en derechos humanos, la libertad religiosa y la persecución de cristianos. Entre sus otros libros es el más vendido El Señor de Bellavista: La historia dramática de una prisión transformada, y Cántico de Viracocha: El impacto del evangelio en los pueblos andinos de Bolivia. Reside en Cochabamb Bolivia con su esposa Barbara. Los Miller han sido bendecidos con cuatro hijos adultos y cinco nietos excepcionalmente inteligentes.