Ey Tassa

The Compendium of Marketing Tools: An Encyclopaedia for the Modern Marketer (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In today's fast-paced digital world, marketers face an overwhelming number of tools, platforms, and technologies designed to optimize every facet of marketing. From social media management to SEO, content creation to customer relationship management (CRM), the choices are vast. With so many options available, it's easy to feel lost in the noise and struggle to make the best decisions for your marketing strategy. That's where the Compendium of Marketing Tools comes in.

This comprehensive guide is your ultimate reference for navigating the complex landscape of marketing technology. Whether you're a small business owner, a startup founder, or a seasoned marketing professional, this book is designed to help you sift through the clutter and find the tools that are right for you. Packed with detailed insights, practical advice, and expert recommendations, this compendium covers everything you need to know to effectively integrate the best marketing tools into your business operations.

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Produktdetails

• Verlag: EY Tassa
• Erscheinungstermin: 3. Mai 2025
• Englisch
• ISBN-13: 9798231128075
• Artikelnr.: 74067383

Autorenporträt

EY Tassa is a bilingual (English & French) entrepreneur, strategist, and systems thinker with over two decades of international experience in operations, fintech, finance, logistics, and digital transformation. As the Founder and Managing Director of Cheeta Lifestyle Solutions Ltd, he leads innovations that integrate mobile and web technologies to streamline lifestyle solutions across several industries and regions.

EY's career spans global assignments in West and Central Africa, including leadership roles in microfinance, fintech development, and information systems. His work has contributed to high-impact projects with organizations like the United Nations Office for Project Services, and numerous startups and MFIs. He is known for delivering agile solutions that drive measurable business growth, digital inclusion, and service efficiency.

A certified Scrum Master and AWS Solutions Architect, EY also holds multiple technical and business qualifications, including an MBA and a Master's in Agricultural Management. Through the Cheeta Marketing Institute, he now shares his expertise in agile strategy, marketing-systems alignment, and entrepreneurial execution with the next generation of business leaders and marketers.