Kazuo Usui

The Development of Marketing Management (eBook, ePUB)

The Case of the USA c. 1910-1940

• Format: ePub

Produktbeschreibung

This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 1. November 2024
• Englisch
• ISBN-13: 9781040290002
• Artikelnr.: 72272197

Autorenporträt

Kazuo Usui is a Professor in the Faculty of Economics at Saitama University, Japan and a Visiting Professor at the University of Edinburgh, UK