First a new technology changes how information is shared, broadening its availability and accelerating how fast it travels. Then, as more people engage with this new content, fresh ideas arise, often challenging prevailing beliefs. Some use the new tools to promote their views, win power or simply profit, adding to the mounting information pollution. Competition and conflict follow. We scramblein vainto control information flows and use of the new technology.
With democracies worldwide lurching from crisis to crisis, knee-jerk reactions to information conflict won't suffice. What's needed is an understanding of our nature as 'information animals', in a millennia-long relationship with technologyand of how a content-saturated world impacts the political battle for hearts and minds.
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