The Internet and the 2016 Presidential Campaign (eBook, ePUB)

Redaktion: Baumgartner, Jody C; Towner, Terri L.

• Format: ePub

Produktbeschreibung

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen's attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 384
• Erscheinungstermin: 22. August 2017
• Englisch
• ISBN-13: 9781498542975
• Artikelnr.: 49070276

Autorenporträt

Jody C Baumgartneris professor of political science at East Carolina University. Terri L. Towner is associate professor of political science at Oakland University.

Inhaltsangabe

Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the
Context of the 2016 Presidential Election
Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use
by 2016 U.S. Congressional Candidates
Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented
By Candidates in Gubernatorial Primaries
Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in
the 2016 Presidential Campaign
Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played
the "Woman Card" on Twitter
Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016
Presidential Election
Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in
the Digital Campaign
Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election:
How Twitter Compares to the Traditional Media
Chapter 9 Going Public' in the Age of Twitter and Mistrust of the Media:
Donald Trump's 2016 Presidential Campaign
Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the
2016 Presidential Election
Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016
Presidential Primary Season
Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting
during the 2016 Presidential Primary Campaign
Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign
on Instagram