Thejendra Sreenivas

The Mirage Peddlers - How to Become an Advertising Guru (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Do you think advertising is all about brains, skills, and serious work? Think again! In today's crazy world, you don't need much common sense to become an "advertising genius." All you need is some wild creativity, a few tricks, and the courage to confuse customers with style.

This funny and satirical guide shows you:

Why modern ads make no sense (and still work).

How to shock people, annoy them, and still sell products.

Why using kids, celebrities, or even clueless actors can boost sales.

The secret power of fine print and "conditions apply."

How wacky ideas, loud volumes, and fake promises grab attention.

Packed with humor, sarcasm, and ridiculous "rules," this book is a tongue-in-cheek look at how today's advertising world really works. Perfect for readers who enjoy satire, social commentary, or just want a good laugh at the madness of modern marketing.

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Produktdetails

• Verlag: Thejendra Sreenivas
• Erscheinungstermin: 1. September 2012
• Englisch
• ISBN-13: 9781476032085
• Artikelnr.: 52620944

Autorenporträt

Thejendra Sreenivas is a Technology manager with nearly 28+ years of experience in the IT industry handling a variety of technical roles & projects. He is also an Author and Life Skills coach. He offers personalized coaching in Self-Publishing, Financial Literacy, IT Asset Management, and various Self-Improvement concepts. He has also written 20+ mild & wild books on a number of subjects. His inspiration for writing unique books comes from Toni Morrison who said, "If there is a book that you want to read, but it hasn't been written yet, then you must write it."

Please visit his web cave - www.thejendra.com for details of his books, articles and coaching information.