Introducing both industry-standard tools, including DAWs, plug-ins and hardware, and an array of advanced techniques-such as consideration of immersive and spatial audio as well as live-streaming systems-the book equips readers to create audio for uploaded and streamed media. With a focus on maximizing quality, the book explores destinations and distribution with contemporary case studies, while focusing on principles that can be transferred to new technologies as they are released. Throughout, readers gain an understanding of the technology behind media creation, methods of using social media platforms to expand career opportunities, and the process of monetizing content.
This is an invaluable companion for both novice and experienced music producers who are seeking to promote their work on social media, as well as those looking to master the art of creating audio content for social media.
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