This isn't a book filled with vague motivational quotes or recycled business advice from professors who've never launched a company. Instead, Coleman shares brutally honest, practical insights that only come from hands-on experience. You'll learn how to think like an entrepreneur, avoid the freedom trap, build a business that doesn't own you, and create systems that allow you to scale or step away. You'll also get unconventional but effective strategies on how to use your website for market research, deal with competition by building relationships, and grow into the stress that naturally comes with business ownership.
Coleman tackles myths about passion, perfection, and risk, showing readers that it's okay not to love what you sellas long as you love the life your business provides. Through direct, entertaining, and highly relatable chapters, you'll discover what it really takes to survive and thrive as an entrepreneur.
Whether you're just starting your first business or trying to grow a side hustle into a sustainable company, this book delivers honest, actionable advice that cuts through the noise. It's everything they didn't teach you in schoolbut should have.
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