The secular religion of fandom permeates and animates our late modern lives. In a media-saturated society, pop-culture and fandom provide the sights and sites of a type of religious devotion, pilgrimage and search for enchantment and meaning that are widely experienced, but little studied and even less understood. This is the religion we live amongst, a religion constantly being remade and relocated, a polytheistic religion of places and people, texts and images re-enchanthing the world through technology and capitalism. Thankfully we have Jennifer Otter-Bickerdike who, in a groundbreaking drawing together of fieldwork and theory, has provided a fascinating, intelligent, lively and accessible guidebook to this widespread phenomenon. If you want to understand the late modern Western search for meaning in a technologically driven world then you need to read this book. Professor Michael Grimshaw
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