Erdener Kaynak

The Trans-Oceanic Marketing Channel (eBook, ePUB)

A New Tool for Understanding Tropical Africa's Export Agriculture

• Format: ePub

Produktbeschreibung

This book applies marketing channel analysis to Africa's export agriculture and examines the opportunities, problems, and policies of the various channel members. You'll find a fresh and long-run view of export agriculture that is not entrapped in the current pessimism about downward trends in sub-Saharan Africa. The Trans-Oceanic Marketing Channel will open your eyes to vertical, ocean-straddling links between actors, particularly the exporters and importers.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 296
• Erscheinungstermin: 1. Mai 2014
• Englisch
• ISBN-13: 9781136747113
• Artikelnr.: 40860729