The New Press track: Popular history is a standout category for The New Press, with titles such as Ray Raphael's Founding Myths (34K copies in all editions), Eric Loomis' A History of America in Ten Strikes (14K in all editions), and Dave Zirin's A People's History of Sports in the United States (11K in all editions) -punchy, accessible, radical history for a general audience.
A-list endorsements: Author already has two endorsements from prominent U.S. Historians; we will aim for a full suite of blurbs, from Alan Taylor, Tiya Miles, Annette Gordon-Reed and many others.
Promotion: Print and egalley distribution to trade and consumer media; print media campaign for reviews and feature coverage; national radio and podcast campaign; in-person author events; social marketing campaign, print and digital consumer advertising.
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