Trust, Media and the Economy (eBook, PDF)

Mutual Relations
Redaktion: Paliszkiewicz, Joanna; Chen, Kuanchin; Zdanowicz-Cyganiak, Katarzyna; Goluchowski, Jerzy

• Format: PDF

Produktbeschreibung

Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social media's role in economic communication, the influence of financial influencers, and trust-based marketing.

The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors' diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 316
• Erscheinungstermin: 7. Februar 2025
• Englisch
• ISBN-13: 9781040308738
• Artikelnr.: 72789452

Autorenporträt

Joanna Paliszkiewicz works as Full Professor at the Warsaw University of Life Sciences (WULS-SGGW). She is the director of the Management Institute. She is also an adjunct professor at the University of Vaasa in Finland. She obtained the academic title "full professor" from the International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 220 papers/manuscripts and is the author/co-author/editor of 21 books. Jerzy Göuchowski is a Full Professor at the University of Economics in Katowice. He has served as Vice-Rector (2005-2009) and Dean (2009-2019, 2020-now) of the Faculty of Informatics and Communications, and he is Head of the Department of Communication Design and Analysis (since 2017). His scientific interests are concentrated around communication issues in decision-making processes, artificial intelligence, and management of organizations, particularly the management of trust, knowledge, and communication in organizations. Katarzyna Zdanowicz-Cyganiak has a Ph.D. in Humanities Sciences and is Assistant Professor in the Department of Communication Design and Analysis at the University of Economics in Katowice, Poland. She worked in the media as a press, radio, and television journalist. She was also an editor of socio-cultural magazines and a collaborator of many literary magazines. Kuanchin Chen is Professor of Computer Information Systems, Director of the Center for Business Analytics, and John W. Snyder Fellow at Western Michigan University. He has more than 25 years of research, teaching, and consulting experience. His research interests include data analytics, social networking, privacy and security, online behavioral issues, AI, and human-computer interaction.

Inhaltsangabe

PART I Trust in Media. Trust and Distrust in Economy 1. The Role of Trust
in Media and the Economy: Future Directions 2. Trust, Sense of Control, and
Diffusion of Narratives: From the Fictional World to Reactions to
Uncertainty in Reality 3. Trust in the Media as the Main Source of Economic
Knowledge Among the Populations of Poland and France 4. Clickbaitism and
Trust in Media Outlets 5. A Simulacrum of Trust? The Production of
Confessions in the Media 6. Trust Dynamics in Amberverse: A Case Study of
Amberlynn Reid's YouTube Channel, the Commentary Community and Audience
Engagement 7. Media Communication With Stakeholders on Example of Polish
Innovation and Entrepreneurship Centers 8. Between a "Nazi rag" and "our
newspaper": A Strategy of Building Readers' Trust in "Gazeta ¿ydowska" 9.
Who do Gemini and ChatGPT Serve? Trust in Economic Power Embedded in the
Chatbot Discourse 10. Trust and the Economic Performance of Creative
Industry Entities and Artificial Intelligence Technology 11. User Generated
Content in Building Brand Trust 12. Trust or Distrust? Expectations in
Students' Opinions About Academic Teachers in the Context of Socio-economic
Background and Media Coverage 13. Trust in Technology Among Representatives
of Generation Z - Students 14. Trust in News Media and its Impact on Media
Use among Generation Z PART II Impact of Trusted Communication on the
Economy 15. Social Media in Trusted Communication and Economy 16. Trusted
Sources of Innovation in Small Business: The Case of the COVID-19 Pandemic
17. The Trust-based Marketing Communication, National Brand Equity and
Economy - The Case of Poland and Bulgaria 18. Marketing Communication in
Building Trust in the Enterprise 19. Reliability of Financial Influencers
and Its Effect on Generation Z Investors' Behaviours and Decisions 20. What
Financial Measures Among European Food and Beverage Listed Companies Create
Trust Among Investors? 21. Economic Uncertainty: A Perspective of Young
Consumer22. The Concerns Among Young Consumers on Selected
Socio-Environmental Factors 23. Greenwashing - Consumer Trust and Deceptive
Corporate Practices 24. Trust in Strangers Based on the Example of the
Media Image of Ukrainian War Refugees in Selected Opinion Weeklies in
Poland