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  • Format: ePub

This book is both an explanation and celebration of thinking differently. What Made You Think of That? is a simple, easy-to-understand and practical guide to unlocking your own great ideas and those great ideas lurking in the people or company around you. It provides you with a true understanding of how imagination and creativity works. For leaders, this book can guide you through practical steps in creating an organisation that empowers its entire staff from CEO to casual employees to think differently about every aspect of the business, thus leading to better solutions for customers or clients and ultimately greater success.…mehr

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Produktbeschreibung
This book is both an explanation and celebration of thinking differently. What Made You Think of That? is a simple, easy-to-understand and practical guide to unlocking your own great ideas and those great ideas lurking in the people or company around you. It provides you with a true understanding of how imagination and creativity works. For leaders, this book can guide you through practical steps in creating an organisation that empowers its entire staff from CEO to casual employees to think differently about every aspect of the business, thus leading to better solutions for customers or clients and ultimately greater success.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
Gary Bertwistle is the author of Who Stole My Mojo? (Allen + Unwin 2008). He began his career loading and unloading trucks for a department store chain in Fortitude Valley in Brisbane. After four years in retail department stores Gary moved into his first marketing role with Westfield Shopping Centres working for Frank Lowy and John Saunders. Gary then moved into the radio industry and spent almost ten years with Australia's largest radio network, Austereo. During his last three years at Austereo he was the Group General Manager for Promotions and Marketing. In 1997, Gary founded Blue Moon Creative and has been working on the speaking circuit, talking to audiences about creative thinking, innovation, problem solving, branding, performance and learning.