Luan Wise

Smart Social Media (MP3-Download)

How to grow your business with social media marketing Ungekürzte Lesung. 262 Min.
Sprecher: Dowd, Olivia

• Hörbuch-Download MP3

Produktbeschreibung

Bloomsbury presents… Smart Social Media: How to grow your business with social media marketing by Luan Wise, read by Olivia Dowd You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

Produktdetails

• Verlag: Bloomsbury Business
• Erscheinungstermin: 12. September 2024
• Sprache: Englisch
• ISBN-13: 9781399416351
• Artikelnr.: 71319967

Autorenporträt

Luan Wise is a qualified marketer with 25 years’ experience in agency, client-side and consultancy roles. She is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. She has worked with various B2B organisations including professional services, SaaS and manufacturing.Luan has experience with B2C, not-for-profit, education and the public sector, so understands the similarities and differences. Luan engages with marketers on a daily basis to hear their challenges and provide counsel.Luan is an experienced writer. She has previously published titles on the topic of social media marketing (two self-published, two with Bloomsbury Business, including 2024's Smart Social Media) and is currently co-writing titles on the topics of marketing psychology and data privacy (with academic partners, for Routledge).In 2016, she began to write and record courses for LinkedIn’s online learning platform, LinkedIn Learning; since 2019, she has also been a lead trainer for Meta.Luan guest lectures at a number of UK universities, including University of South Wales (USW), University of West England (UWE), Aston University, Goldsmiths University, Loughborough University, De Montfort University, the University of Warwick, Nottingham Trent University, Oxford Brookes University, the University of Sussex, Birmingham City University, King’s College London and the University of Suffolk.

Rezensionen

Luan has transformed her years of hard-won experience into a goldmine of practical, engaging, and no-nonsense advice that every business needs to read before investing another minute in social media. I'm already referring to it regularly at work.