Jim Pearce, Lynne Butel, Jacqueline Mcintyre, Tony Curtis, David Smith, Stephen Rainbow, Christine Swales

Business Functions

• Gebundenes Buch

Produktbeschreibung

Delivers the knowledge and skills required to understand business organisations.

Provides 150 hours of self-study material for students.

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This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Produktdetails

• Blackwell Business
• Verlag: Blackwell Publishers
• 1998.
• Seitenzahl: 628
• Erscheinungstermin: 17. August 1998
• Englisch
• Abmessung: 244mm x 170mm x 34mm
• Gewicht: 1085g
• ISBN-13: 9780631201779
• ISBN-10: 0631201777
• Artikelnr.: 14863445

Autorenporträt

Jim Pearce is Joint Head of the Teaching Company Centre and Principal Lecturer in the University of Plymouth Business School. Lynne Butel is Senior Lecturer (Corporate Strategy) in the University of Plymouth Business School. Jacqueline McIntyre is Senior Lecturer (Human Resource Management) in the University of Plymouth Business School. Tony Curtis is Director of Studies (Postgraduate Courses) in the University of Plymouth Business School. David Smith is Lecturer (Operations Management) in the University of Plymouth Business School. Stephen Rainbow is Associate Dean in the University of Plymouth Business School. Christine Swales is a freelance author/editor.

Inhaltsangabe

Preface.
1. Business Environments.
2. The Organization.
3. Marketing.
4. Operations Management.
5. Human Resource Management.
6. Business Operations.