What do you think of when you hear the words business and entrepreneurship? Does creativity come to mind? Too often, we look at business as a rigid, by-the-books field instead of free-flowing and artistic. But creativity plays a bigger part in business and entrepreneurship than you might have thought. Creative @ Work: The Art in Entrepreneurship will show you how business can be the ultimate innovative endeavor.
This book explores the intersection between business, entrepreneurship, art, and creativity. Discover:
- The science of creativity
- The principles of creative business people
- How to become your best creative self
Many people believe that only a select few have the innovative ability needed for entrepreneurship, or that being creative is meant for actors and musicians. Creative @ Work breaks through this barrier to show that creativity is a necessity for every business and is accessible to anyone.
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