The Marketer's Manual on Generative AI - Lyles, Aaron; Suarez, John
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Are you overwhelmed by the hype around generative AI in marketing, but unsure where to start? The Marketer's Manual on Generative AI equips marketers, entrepreneurs, and small business leaders with the knowledge and confidence to thrive in the rapidly evolving AI era. Inside, you'll find practical examples, actionable strategies, and a step-by-step roadmap to mastering generative AI. Whether you're just starting to use generative AI or you're ready to exploit AI's full potential, this book is your ultimate companion for fueling innovation, unlocking productivity, and driving business growth…mehr

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Are you overwhelmed by the hype around generative AI in marketing, but unsure where to start? The Marketer's Manual on Generative AI equips marketers, entrepreneurs, and small business leaders with the knowledge and confidence to thrive in the rapidly evolving AI era. Inside, you'll find practical examples, actionable strategies, and a step-by-step roadmap to mastering generative AI. Whether you're just starting to use generative AI or you're ready to exploit AI's full potential, this book is your ultimate companion for fueling innovation, unlocking productivity, and driving business growth with AI-powered marketing. What will you get from this book? * Jargon-Free Understanding: Gain insights specifically crafted for marketers, business leaders and innovators. * Actionable AI Strategies: Implement effective, ready-to-use AI techniques in your marketing campaigns and business operations. * Comprehensive AI Roadmap: Understand the fundamentals of generative AI, from basics to advanced applications. * Practical AI Examples: Dive into real-world scenarios that illustrate how to integrate AI into your workflow. Why Do You Need This Book? * Develop Competitive Advantage: Equip yourself with vital knowledge for setting you apart in a competitive landscape. * Boost Business Efficiency: Discover how AI can streamline operations and amplify your marketing ROI. * Gain Confidence in the AI Era: Overcome uncertainty and overwhelm and get clarity on how to transform this game changing technology. * Future-Proof Your Career: Stay ahead of the curve with cutting-edge trends and predictions for AI in business. Clear and compelling, The Marketer's Manual on Generative AI arms leaders with the fundamentals for achieving measurable productivity gains, and future-proofing their competitive position. If you're ready to unlock efficiency, innovation, and explosive growth, The Marketer's Manual on Generative AI is your blueprint for success in the age of AI.
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