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This book is a practical guide for churches seeking to build strong, authentic brands that enhance community presence, deepen engagement, and attract new members. Grounded in the belief that a church's brand should reflect its spiritual mission, it offers a step-by-step approach to clarifying vision, defining core values, and communicating a clear identity. As Proverbs 29:18 says, "Where there is no vision, the people perish" (KJV), emphasizing the need for a faith-driven direction in branding.Beyond foundational principles, the book explores digital engagement, inclusive environments,…mehr

Produktbeschreibung
This book is a practical guide for churches seeking to build strong, authentic brands that enhance community presence, deepen engagement, and attract new members. Grounded in the belief that a church's brand should reflect its spiritual mission, it offers a step-by-step approach to clarifying vision, defining core values, and communicating a clear identity. As Proverbs 29:18 says, "Where there is no vision, the people perish" (KJV), emphasizing the need for a faith-driven direction in branding.Beyond foundational principles, the book explores digital engagement, inclusive environments, leadership development, and community outreach. Drawing from 1 Corinthians 12, it highlights unity and collaboration as keys to a thriving church brand. Case studies show how churches adapt to societal shifts and technological change through innovative branding.Ultimately, branding is presented not as marketing, but as a tool to share faith with purpose. As Matthew 5:16 says, "Let your light shine before others..." (KJV), this book inspires churches to be beacons of hope, relevance, and transformation.
Autorenporträt
Francis Osei is the owner and Managing Director of Mighty Way Consult, a marketing research consultancy firm, and an accomplished researcher in the field of Marketing.Professor Dr. Beverley Wilson-Wünsch is a distinguished professor and researcher in the field of Management at IU International University of Applied Sciences, Germany.