The Making of the Modern Supermarket - Salmon, Bridget; Godley, Andrew
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The Making of the Modern Supermarket describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service was adapted to the different postwar British context in a number of ways.

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Produktbeschreibung
The Making of the Modern Supermarket describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service was adapted to the different postwar British context in a number of ways.
Autorenporträt
Bridget Salmon was formerly the archivist at J. Sainsbury PLC and author of their 125th anniversary publication, The Best Butter in the World: A History of Sainsburys (1994). Andrew Godley is Professor of Entrepreneurship and Innovation at the University of Sussex Business School.