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Get the M.E.M.O.®: Decide with Confidence or Fail in the Age of Opinion In today's opinion-driven world, leaders face pressure to decide faster than ever - and mistakes come at a higher cost. When trust feels fragile, and noise skews priorities, you need a system that cuts through the chaos. Gui Athia, former Nike VP and trusted advisor to global leaders, introduces the M.E.M.O. Framework - a practical system designed for leaders navigating uncertainty, complexity, and risk. How M.E.M.O. Helps You Win ¿ MAP - Define your Trust Pillars by aligning values, stakeholder expectations, and goals. ¿ EXECUTE - Drive decisions through your Trust Pillars, minimizing mistakes under pressure. ¿ MEASURE - Track progress, manage risks, and ensure alignment with your organization's reputation. ¿ OPTIMIZE - Refine strategies and reinforce your Trust Pillars to build lasting trust. Your Trust Pillars define your credibility, ensuring decisions align with values and goals. Based on Real-World Experience With 30+ years in Fortune 500 leadership, Gui Athia combines practical insights with real-world cases - including the relatable story of Kallys Food, a company navigating reputation risks and leadership pressure. Why Read Get the M.E.M.O.? ¿ Tired of repeating mistakes? M.E.M.O. reveals how to break the cycle. ¿ Struggling with noise and shifting priorities? M.E.M.O. defines what counts. ¿ Facing pressure to decide fast with lasting impact? M.E.M.O. helps you stay focused. ¿ Concerned about protecting trust? M.E.M.O. builds stronger Trust Pillars to safeguard your credibility. Decide with confidence. Lead with trust. Build what lasts.