ADOPTION AND MARKETING BEHAVIOUR OF MANGO GROWERS - Lokeshwaran, D.
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The thesis titled "A Study on Adoption and Marketing Behaviour of Mango Growers in Dharmapuri District of Tamil Nadu" investigates how mango farmers adopt recommended cultivation practices and participate in marketing channels in one of India's major mango-producing regions. The research analyzes factors influencing adoption levels, such as socio-economic status, extension contact, and access to inputs, alongside marketing behaviour, including choice of market outlets, price realization, and constraints faced in the supply chain. Data were collected from selected blocks of Dharmapuri using an…mehr

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Produktbeschreibung
The thesis titled "A Study on Adoption and Marketing Behaviour of Mango Growers in Dharmapuri District of Tamil Nadu" investigates how mango farmers adopt recommended cultivation practices and participate in marketing channels in one of India's major mango-producing regions. The research analyzes factors influencing adoption levels, such as socio-economic status, extension contact, and access to inputs, alongside marketing behaviour, including choice of market outlets, price realization, and constraints faced in the supply chain. Data were collected from selected blocks of Dharmapuri using an ex-post facto design and pre-tested interview schedules. The thesis recommends interventions such as strengthening farmer-producer groups, promoting direct marketing and e-market platforms, and improving storage and information systems to enhance farmers' income and market efficiency. The study contributes insights for policymakers, extension workers, and researchers in improving mango cultivation and marketing strategies in Tamil Nadu.
Autorenporträt
Mr.D.Lokeshwaran is currently pursuing his Ph.D. in Agricultural Extension at Annamalai University, Tamil Nadu. He was Awarded with Tamil Nadu Fellowship for Tribal Research for undertaking the Tribal research. He also attended numerous conferences, workshops and seminars and published various research papers and book chapters on different domains.