Joseph Barbato, Danielle Furlich

Writing For a Good Cause (eBook, ePUB)

The Complete Guide to Crafting Proposals and Other Persuasive Pieces for NonProfits

• Format: ePub

Produktbeschreibung

From storefront social action agencies to leading museums and universities, organizations across the country are seeking funds for good causes. But even the best cause doesn't stand a chance when proposals and other materials are badly written or deadly dull. Writing for a Good Cause is the first book to explain how to use words well to win the support of funders.

The authors, who have applied their writing talents to a variety of good causes, address the full range of challenges writers in development offices face. Their knowledgeable, practical advice covers: -- Writing the perfect proposal -- from the initial research and interviews to the final product -- Drafting, revising, and polishing a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds -- Creating case statements and other big money materials -- including how to write, design, and print newsletters and use the World Wide Web effectively

Filled with tips from writers at nonprofits and suggestions from top foundation funders, Writing for a Good Cause provides everything volunteers, staff writers, freelancers, and others need to know to fashion persuasive presentations for individual, foundation, and corporate donors.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 336
• Erscheinungstermin: 19. Juli 2000
• Englisch
• ISBN-13: 9780743205788
• Artikelnr.: 37822014

Autorenporträt

Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation.

Inhaltsangabe

Contents
Introduction
PART 1: THE WACKY WORLD OF FUND RAISING
1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World
2. Today's Development Office: Who Does What and Why
3. The Role of the Writer: Using Words for a Cause
Part 2: Writing the Perfect Proposal
4. The Marriage Proposal: Asking from Strength
5. Getting Your Material Together: How to Research and Interview
6. Parts of a Proposal: Making Each Section Sing
7. After the Proposal: Thank-You Letters and Reports
Part 3: The Writer's Craft
8. Seat of Pants to Seat of Chair: How to Get Started
9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing
Again
10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished
11. The Persuasive Argument: From Angry Letters to Ads and Editorials
Part 4: Case Statements and Other Big-Money Materials
12. Case Statements: Striking a Noble Note
13. Newsletters: How to Write, Edit, Design, and Print
14. Writing for the Electronic Age: E-mail and the World Wide Web
Part 5: So Now You're All Set, Right?
15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens
The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty
Proposal Kit
A Philanthropist Is on Line 1: This Situation Calls for a Proposal
Figuring Out What to Include: From Notes to Outline
Writing It Right: From Introduction to Reprise
How Late Did You Say They're Open? Proof, Package, and Out the Door
Appendix
Resources
A Glossary of Design and Printing Terms
Index
About the authors