Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
Chapter 00: Introduction; Chapter 01: B2B content marketing strategy needs a refresh; Chapter 02: Principles of good content marketing strategy; Chapter 03: The human centered, multimedia approach to content marketing; Chapter 04: The community growth framework; Chapter 05: Getting to really know your customers; Chapter 06: Turning knowledge into resonance; Chapter 07: Aligning channel, message, and messenger; Chapter 08: Designing an efficient content marketing plan using media and AI; Chapter 09: Measuring and reporting on content marketing strategy; Chapter 10: What makes good content?; Chapter 11: Securing buy in for your content marketing strategy; Chapter 12: Building a content culture cross functional collaboration; Chapter 13: What happens when it doesn't go to plan?;
Chapter 00: Introduction; Chapter 01: B2B content marketing strategy needs a refresh; Chapter 02: Principles of good content marketing strategy; Chapter 03: The human centered, multimedia approach to content marketing; Chapter 04: The community growth framework; Chapter 05: Getting to really know your customers; Chapter 06: Turning knowledge into resonance; Chapter 07: Aligning channel, message, and messenger; Chapter 08: Designing an efficient content marketing plan using media and AI; Chapter 09: Measuring and reporting on content marketing strategy; Chapter 10: What makes good content?; Chapter 11: Securing buy in for your content marketing strategy; Chapter 12: Building a content culture cross functional collaboration; Chapter 13: What happens when it doesn't go to plan?;
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