Strategic Content Design - Jorgensen, Erica
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"Content testing is user research that pinpoints which exact words, phrases, and messages are preferable to your audience. Content is expensive to create, so it needs to perform. As a content strategist or content designer, you may try to improve your content with A/B testing or optimize it using analytics. But imagine how powerful it would be if you could identify effective content before you launch it! Content testing helps pinpoint those just-right words most likely to engage your audience. What content is clear? What needs work? What's missing? Whether you're a solo practitioner or part of…mehr

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Produktbeschreibung
"Content testing is user research that pinpoints which exact words, phrases, and messages are preferable to your audience. Content is expensive to create, so it needs to perform. As a content strategist or content designer, you may try to improve your content with A/B testing or optimize it using analytics. But imagine how powerful it would be if you could identify effective content before you launch it! Content testing helps pinpoint those just-right words most likely to engage your audience. What content is clear? What needs work? What's missing? Whether you're a solo practitioner or part of a large content team, you can answer these questions with quick content testing and drive a stronger customer experience for better business results"--
Autorenporträt
Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader who speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. She's worked at startups (Amazon and Rover.com) and global companies (Expedia and Microsoft). Erica has also taught courses and workshops on content and analytics for the University of Washington and Seattle's School of Visual Concepts (svcseattle.com), and facilitates workshops on content strategy and content usability for companies around the world. She's a graduate of the University of Connecticut and the University of Missouri-Columbia's School of Journalism.