In a world where anything you text, post, or blurt out can go viral instantly,having control over your words is critical to your success. Whenever we''refrustrated, angry, or under stress, those negative influences try to control whatwe''ll say next. When we give in to them, they get more powerful, controlling ourtone and our words, and ultimately having a negative impact on us. Fortunately,there''s a way for you to take charge. Big Brain Little Brain distills allcommunication into simple and accessible tools you can use immediately. Itidentifies the twenty-one tools your Big Brain can tap into for bettercommunication, as well as the fourteen avoidable traps that your Little Brain willconstantly set for you. Most importantly, it will show you how to find your"neutral," giving you the time and focus you need to find the right words even inthe most pressure-filled encounters. Gaffes will become a thing of the past, andgreat communication will become your trademark.
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